Every year we see commercial after commercial about the big box store sales, trying to convince you to do your shopping there this year.
However, this year you may want to think about shopping for your holiday gifts at small businesses like those little boutiques that are heard of by word of mouth or via local radio and newspaper. They don’t have commercials all over TV trying to convince you to buy from them. So why should small businesses beat out big box stores? Well, here are five reasons why.
- Personal Stylist
Sometimes when you are shopping at a big box store you run into the pushy salesperson. You know the type. They tell you look good even when you know you don’t, pressure you by asking if you need another size or color, and more.
At a smaller clothing shop, many owners and staff are passionate about the clothing and know how to style it. They may recommend how to layer different pieces and ways to transition them into various seasons. They want you to feel comfortable in the clothing, and by showing you how to style it, you end up with a more cohesive wardrobe.
- Supporting a Community Business
Small businesses make up a lot of communities, but many people focus on the stores they know, the names they’ve heard. But a small shop may be owned by someone on your street or an individual you see from time to time. Small businesses work to make the community great with their uniqueness, and by supporting them, you’re supporting your community.
- Personal Connection
Knowing the staff and seeing a familiar face each time you return is not only comforting, but it also gives everyone a chance to get to know each other. As individuals we like to be remembered, and for someone to pick up the conversation where it left off makes us feel good. At a small business you can get this kind of connection and build a relationship for the future.
- Fewer Generic Items
Often, big box stores have multiple sizes and colors in the same style or piece, making the product accessible to many individuals, while small businesses tend to have more unique and limited pieces. If you want to give someone a gift that is unique and not seen everywhere, then smaller businesses are your destination this holiday season.
When you are looking for sponsors for your kid’s baseball team or for your next charity event, look to small businesses. While many big box stores do support charities, it tends to be charities on a national level, and tying to even get in touch with them can be nearly impossible. Small businesses work hard to get their names out there, and the fact that you can get in contact with the owner can mean a sponsor for you and business for them.
Overall, buying at local small businesses gives you the opportunity to connect with those in your community. When looking for your gifts this holiday season, don’t forget to check out your local small businesses.