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Ask the Recruiter: Update Your LinkedIn Profile

Posted by Pekin Insurance on Mar 21, 2018

Tips from a Pekin Insurance Recruiter


When is the last time you looked at or even updated your LinkedIn profile? Whether you are on the job hunt or perfectly happy with your current job, preparing your LinkedIn profile is important; it is the face of your professional brand.  When you are searching for a job, it can be utilized as a tool to market yourself and a place to add additional information that won’t fit on your resume. It’s also a great way to network and stay current on what is happening in your industry. 

Here are some quick and easy ways to help prepare your LinkedIn profile:

Update Your Headline

Companies and colleagues are utilizing LinkedIn as a search engine for candidates.  Recruiters use LinkedIn to help find qualified candidates with certain skills, and your colleagues are trying to network and discuss industry topics.   One of the elements of LinkedIn that draws people into your profile is your headline.  By updating your headline to accurately describe your job, you will appear in job searches conducted by company recruiters.  Don’t always think about your headline as your job title, but think bigger picture such as industrywide.  What would recruiters and your colleagues be typing in to find people with your skillset?  This is your opportunity to use 120 characters to grab someone’s attention.

Update Your Photo

First impressions are not just made in person; they can be virtual, too!  When choosing what picture to use, it is important to remember that it will be used for a professional network.  Even though you look great cropped out of a group picture, it might be time to have a professional photo taken of you with a plain background.

Customize Your URL

Have you ever heard of the phrase, “it is all about who you know?”  Well, sometimes it is!  When recruiters are given a candidate referral or a college professor names one of their top students, one of the first things someone does is turn to LinkedIn and type in their name.  If you have a customized URL, you are easier to find.

Expand Your Summary

Have you ever felt like you couldn’t fit everything on your resume?  Well now is your chance to expand on your resume and share more about your background. This is your moment … brag about yourself and show the readers what you’ve got and what you can do! 


It may feel like a project and just another thing to add to your never-ending to-do list, but this is one task to move to the top. LinkedIn is a tool that sets the tone for your professional brand and one that can help push you forward in your career.  If you don’t have a LinkedIn account yet, it might be time to sign up!






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